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O&G goes off-trade

Published:  23 July, 2008

Waverley TBS's successful on-trade range, Oliver & Greg's, is being launched into the off-trade.

Currently the seventh best-selling on-trade range according to AC Nielsen (with 10million bottles sold last year), the new off-shoot will be called Oliver & Greg's Great Range.

With six different wines sourced from five countries, the launch will be supported by a 1.4 million investment campaign'. Closed under screwcap it has an RSP of 3.99.