Brewdog upgrades supply chain with new agreement
The ever-expanding Brewdog is looking to make its current storage and distribution arrangement more sophisticated with a new logistics agreement with XPO.
The canine face of craft brewing appears to have outgrown its current storage situation, where bottles are filled and stored on site.
Going forward, the company will move its stock to XPO’s base in Aberdeen, where the bottles, cans and kegs will be temperature controlled before being moved out to Brewdog’s own chain of around 50 pubs nationwide.
Brewdog has been one of the most visible faces in craft brewing over the past few years.
It has also been one of the most controversial, almost outgrowing its craft roots with a rapid rate of expansion.
Since 2007, the brewer has grown from two to 750 employees, and has also recently launched it first spirit brand, LoneWolf, with a vodka and a gin.
XPO has seen similar growth over the same time period.
After being founded in 2008 by James Watt and Martin Dickie, the outfit has grown from a two-man team to over 600 employees and now ships beer to more than 55 countries internationally.
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