Carlsberg UK launches low to mid-volume beer dispense solution

By Jo Gilbert

Published: 02 December, 2016

Carlsberg UK is aiming to change the way beer is stocked and poured in venues serving low to medium volumes of the drink.

The brewer is launching a beer dispenser called DraughtMaster, which claims to enable restaurants or casual dining outlets with limited space available a solution to stocking premium lager and craft beer of consistent high quality.

DraughtMaster works off of water, a power supply, drainage and space for installation, and can be placed within the bar or drinks service area.

The technology has been in the making for over a decade and uses 20 litre PET kegs, replacing Co2 with an in-built air compressor.

The system features a self-cleaning system and a simple modular structure to stock or rotate up to six draught beers, delivering a "consistent, quality and cost-effective" serve.

Per Svendsen, vice president on-trade at Carlsberg UK, outlined the company's vision for the system: "DraughtMaster is one of the biggest innovations in the on-trade for decades, and is a game-changer for venues serving low to medium volumes of beer.

"The system delivers multiple benefits including fresher beer, higher yield, easy cleaning and the opportunity to offer more choice to consumers in the on-trade. Furthermore, we will now finally remove the hassle of Co2 cylinders and empty kegs."

He added: "DraughtMaster is a proven Carlsberg initiative and is currently operating in 16 countries around Europe including Italy - a market where 90% of Carlsberg products poured in the on-trade now uses DraughtMaster technology."

Benefits include increased beer shelf-life of 31 days compared to 5-7 days for a traditional steel keg; a specialist air compression system with no contact with oxygen throughout the process; reduced waste, a semi-automatic cleaning system and reduced need for space.

Poretti 3, Poretti 9, Carlsberg Export, Shed Head and Grimbergen Blonde are the beers currently available, with plans for more to join in early 2017.

Carlsberg UK's premium beer and cider portfolio includes craft cider Bad Apple, Danish style pilsner Carlsberg Export, Italian lager Poretti, Belgium ale Grimbergen, Czech craft and gluten-free lager Celia, Spanish lagers Mahou and San Miguel, and Sweden's Backyard Brewery range including Shed Head, Bee 17 and Lawnmower.

From January 2017, the Brooklyn Brewery craft beer range will be added to the UK brewer's portfolio.

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