Aldi launches first English sparkler

By Jo Gilbert

Published: 28 September, 2016

In response to increasing consumer demand for home-grown fizz, Aldi is launching its first English sparkling wine.

The collaboration - with Denbies - is an exclusive for the discounter and the UK's sixth largest supermarket.

The Chalk Valley Quality English Sparkling Wine, £14.99 will be available online from October 2 and selected stores.

The company says the collaboration has come about to satisfy British shoppers' increasing thirst for locally sourced food and drink.

According to poll of 2,000 consumers, published by The Grocer in August, 11% of Brits said that English wine was the best in the world.

Aldi sold over five million bottles of sparkling in 2015.

Denbies Vineyard Helen Dixon Denbies Vineyard Helen Dixon

The Chalk Valley Quality English Sparkling Wine will join the others sparklers in Aldi's portfolio along with Veuve Monsigny Champagne Brut, £10.99, and Crémant du Jura, £7.49.

John Worontschak, head winemaker at Denbies Wine Estate, said: "We've been making the finest English wines on the Denbies Estate since 1986 and are delighted to have had the opportunity to work alongside Aldi to create an exclusive blend, making the very best of English sparkling wine accessible to all."

Tony Baines, joint managing director of corporate buying at Aldi, added: "The English sparkling wine market is booming as more and more Brits are recognising it as a world class product, worthy of going head to head with the finest Proseccos and Champagnes.

"Our buying teams have listened to this increasing consumer demand and we are proud to introduce the top quality 'Chalk Valley Quality English Sparkling Wine' to wine drinkers nationwide."

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