Bibendum, PLB and Walker & Wodehouse join Bottlebooks

By Jo Gilbert

Published: 20 July, 2016

Bibendum and its associated wine sales companies, PLB and Walker & Wodehouse, has become the latest - and largest - importer to join Bottlebooks.

The information exchange platform aims to provide a solution to solve the "challenges" associated with exchanging product and marketing information in the wine industry.

Bottlebooks is inching closer to connecting the big players in the trade with the new additions, having been first introduced to the UK trade as the digital directory of the London Wine Fair in May.

Andrew Shaw, buying director for Bibendum, PLB and Walker & Wodehouse, believes the online software platform will help his team to exchange data with other wine businesses more smoothly by using a standard format.

"We're looking forward to developing our partnership with Bottlebooks to contribute to an industry standard for wine data exchange. Bottlebooks will drive data quality across all our teams, ultimately helping our customers be even more successful selling our products," he said.

James Scott, head of business intelligence at Bibendum, PLB and Walker & Wodehouse added: "Bottlebooks can help our suppliers store all of their information in one place, input once, yet accessible to all international partners. Having a single version of the truth around product and supplier data will also allow us to deliver greater levels of information and content to our customers, via our product sheets, websites and apps."

Since 2013, Bottlebooks has been working with producers, importers, event organisers and other wine professionals to identify the data requirements of the wine trade.

To date, more than 3,000 wine businesses have exchanged wine information using Bottlebooks.

"Bibendum is one of the UK's leading wine businesses and understands the challenges that all wine businesses have collecting and disseminating wine information and the unnecessary costs it creates," said Jonathan Harclerode, co-founder and CEO of Bottlebooks.

"The insights and support of Andrew, James, and their entire team is a big step forward for the initiative."

Bibendum has also recently re-launched its wine education app, Plonk, to become more photo-led.

The Instagram-esque app enables consumers to capture details of the wine they drink as well as offering opportunities to learn about wine.

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