Glenfiddich announces new Global Brand Ambassador

By Jo Gilbert

Published: 14 June, 2016

Scotch whisky bigwigs Glenfiddich have appointed a new Global Brand Ambassador to push forward globally and to break into emerging markets.

Struan Grant Ralph, who was born and raised in Speyside in the northeast of Scotland, spent five years as a Glenfiddich Brand Ambassador in both the United States and Asia Pacific.

In his new role, he will stand centre stage in efforts to drive the single malt brand forward, with a focus on markets which have yet to be tapped into.

After his first job working at the Knockdhu distillery in Speyside Ralph went on to achieve a master's degree in Chemistry and a Distinction from the Wine and Spirit Education Trust.

He has worked as a bartender and whisky ambassador internationally including Osaka, Manilla, Melbourne and Kuala Lumpur.

In his role as Brand Ambassador for Glenfiddich in the US, he introduced Glenfiddich to whisky enthusiasts and on-trade partners across the eastern states.

Ralph said: "Having been a Brand Ambassador for Glenfiddich for last few years, I've had an incredible opportunity to share the history, heritage and vision of the brand that created the single malt Scotch whisky category.

"It's an absolute privilege to step into a global role of such importance and it's something of a homecoming for me. I'm truly honoured and excited to be working with some of the best ambassadors in the business and look forward to creating an exciting new chapter for Glenfiddich as we continue to push the boundaries in the category."

Enda O'Sullivan, Global Brand Director of parent company William Grant & Sons said: "Struan embodies Glenfiddich's entrepreneurial, forward thinking mindset and desire to break new ground. He brings with him a wealth of whisky knowledge and expertise and he has already played a fundamental role in the success of the brand in the US.

"We will harness his dynamism, innovative thinking and unique skills at a global level and he will play a crucial role as the face of the brand, leading from the front to develop key relationships and initiatives to further enhance Glenfiddich's excellent reputation with whisky novices, enthusiasts and connoisseurs as well as on trade partners."

Ralph will take over the role from Ian Millar who has become the Prestige Specialist for William Grant & Sons based at the distillery in Dufftown brand.

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