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Aldi trials pop-up stand alone wine shop as part of London Wine Week

Published:  26 May, 2016

As part of London Wine Week and to raise awareness of its e-commerce site amongst consumers, supermarket discounter Aldi has opened a pop-up wine shop in Shoreditch's Boxpark.

As part of London Wine Week and to rasie awareness of its e-commerce site amongst consumers, supermarket discounter Aldi has opened a pop-up wine shop in Shoreditch's Boxpark today.

London Wine Week which runs from 23- 29 May is a week packed with events and offers to get more Londoners drinking the tipple.  Aldi is the official supermarket sponsor of the event, but the pop-up which opened yesterday will only be open until the 28 May.

Tony Baines, the joint managing director of corporate buying at Aldi, said: "What better time to trial a dedicated wine store than during London Wine Week," according to several news outlets.

Aldi's London Wine Week stand alone wine shop pop-up

What: Aldi pop-up wine shop

Where: Unit 26 Boxpark, Shoreditch, London

When: 11 am - 7pm From Thursday 26 May- Saturday 28 May

The shop will have sommeliers and Master of Wine Sam Caporn on hand to help assist consumers find wines that they might be interested in as well as 'try before they buy'. Twenty wines will be available for sampling.

There will be masterclasses available as well for those customers interested in boosting their wine knowledge or who want to know more about better food and wine pairing options. The Masterclasses will be offered on a first come first serve basis on Friday and Saturday.

The store also has tablets throughout where customers can make wine purchases online and have the wine shipped to their door.  The pop-up is also part of making more consumers more aware of the wine offering that Aldi has online which launched earlier this year.

One in every 13 bottles of wine sold int he UK is bought at Aldi and the company is hoping to increase its marketshare further with its online offering.

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