BRANDING THE BEAST
You've slaved over the vines, sweated in the winery, argued over the label and persuaded your UK agent to take 10,000 cases. All great, but meaningless if the notoriously fickle UK consumer walks on by in the supermarket or off-licence. How do they know that your wine is the one they want to drink with their dinner tonight? Josie Butchart talks to a few experts in the art of advertising
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