Pinkster partners with Edinburgh's Royal Lyceum Theatre

By Mathew Lyons

Published: 20 October, 2015

Pinkster Gin has partnered with Edinburgh's Royal Lyceum Theatre for its 50th Anniversary season.

The Cambridge-based distillery will serve cocktails from a pop-up bar at the theatre's 50^th birthday party. The brand will subsequently be available at the theatre's refurbished bars throughout the ten-month season.

Andrew Grant, deputy theatre manager at the Royal Lyceum Theatre, said: "This celebratory season is very special to us and we've been looking for discerning premium spirits to partner with.

"We were initially enticed by Pinkster's delicate, subtle taste, but when we saw the eye-catching dispensers, we were sold. They're a real talking point amongst customers and early indications are that we'll have no problem upselling from our house gin."

The season includes a dramatization of Sarah Walter's lesbian coming-of-age novel, Tipping The Velvet, produced in collaboration with London's Lyric Theatre, for which Pinkster is creating a bespoke cocktail.

Will Holt, director of Pinkster, said: "It's a great brand fit. They loved our pink, quirky appeal and the whole theatrics of our signature G&T serve with freshly spanked mint went down a storm with their 20 strong team of bar staff.

With 650 capacity, the Lyceum is a prestigious listing for us and a lovely showcase for us into the vibrant Edinburgh community."

Pinkster was founded in 2013. It is a raspberry-infused gin, which results in Pinkster's distinctive colouring.

The company signed distribution deals with Coe Vinters and Gordon & MacPhail following a second round of financing at the end of 2014.

In June, it recruited Lyndsey Spellman, formerly retail director at Cambridge Wine Merchants, as sales manager.

It won listings at Spirited and Nicolas Wines this summer.

Pinkster is available in 70cl bottles with a RRP of £34.

Printer friendly version