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Gallo launches Canyon Road and adds Barefoot single-serve bottles

Published:  14 September, 2015

Gallo is launching the Canyon Road premium Californian wine brand in the UK market.

The Pinot Grigio, Merlot and White Zinfandel wines will be exclusive to the on-trade.

Olga Senkina, marketing director for EMEA at Gallo, said the company hoped the wines would emulate their success in the US where it said they had been listed by prestige restaurants.

"Canyon Road reflects contemporary lifestyles and will appeal to image-conscious consumers who seek premium wine at an affordable, price," she added.

"We have worked very closely with our on-trade customers to select the first Canyon Road wines to introduce to the UK market and we will continue to gain their invaluable counsel and feedback as we launch new products within the Canyon Road portfolio."

The wines have a recommended wholesale price of £51 for a case of 12.

Gallo has also introduced single serve 18.7cl bottles for its varietal Barefoot wines.

The Pinot Grigio, Merlot and Pink Moscato wines are targeted at "grab and go" occasions and people "looking for a mix and match wine drinking experience", the brand said.

Senkina said: "Singe serve formats are a rapidly-growing category within the UK market and we feel confident the new Barefoot 18.7cl range will enable consumers to mix and match their favourite varietal, whatever the occasion."