Subscriber login Close [x]
remember me
You are not logged in.

Waitrose sees mini bottles of wine surge in sales to 82% ahead of a year ago

Published:  24 July, 2015

Waitrose says sales of mini bottles of wine have soared in recent weeks as the trend for single serve sizes accelerates.

Last week's sales of small bottles - 18.7cl to 25cl instead of the usual 75cl - were up 82% over a year ago, with its mini version of San Leo Prosecco leading the way at 230% ahead of 2014.

The retailer said popularity of the bottles at events such as music festivals, Wimbledon and the Ashes cricket has boosted sales.

Wine buying manager James Bone said: "There's something great about everyone cracking open their own mini bottle at an occasion. Not only are they practical to carry around to various events, they are the perfect way to celebrate with friends on a day out, and make excellent end of term gifts for teachers."