Rosé up 43% and Champagne 'strong' as summer sun brings cheer to Waitrose drinks sales
Recent warm weather in parts of the UK has seen sales of some wines and spirits soar at Waitrose.
Commercial director Mark Williamson said that a mixture of sunshine and UK sporting heroics by the England women's football team and British tennis players in the early rounds of Wimbledon gave a boost to Champagne, rosé and gin.
Overall sales for the supermarket were up 6.2% in the week to July 4, against the same week last year.
"Champagne sales stayed strong, Pimm's sales jumped by an incredible 137%, rosé sales leapt by 43% and gin sales increased by 34%," he said. "Mixers were up 67% and we saw record breaking beer sales with bottled beer up 47%.
"The hot temperatures and July 4 falling on a weekend gave many customers the perfect opportunity to feast with family and friends."
Williamson added that "the Glastonbury effect" brought about a 12% week-on-week increase in sales at its Welcome Break motorway services shops.
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