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Prosecco firm Frizzenti to open wine bar chain

Published:  04 August, 2014

Prosecco and sparkling wine supplier Frizzenti is to open a series of permanent and semi-permanent wine bars, with plans to open 10 within 12 months of an initial launch in October.

The company is targeting shopping and leisure developments and travel hubs for the Frizzenti-branded bars, which will combine "elegant Italian stylings" and an "edgy and modern structure", Harpers sister-title M&C Report has learnt. The venture is a partnership with Isomo, the design company headed by Paul Crofts that creates modern furniture for public spaces.

The white units will have a "modular" structure and be constructed from building blocks so they can be easily moved.

Frizzenti co-founder Daniel Spinath, who is also managing director of all-day snack concept Crepeaffaire, told M&C Report: "You can see it as an equivalent to a classic Champagne bar. However, they are probably more Italian, more minimalist, not as posh, a bit more acceptable."

Typical wine prices would be about £5 for a glass. Frizzenti's own sparkling wines will be served on tap, with Prosecco available in bottles. Cocktails will be served and there are plans to sell mini canapes including "crepe bites".

Spinath declined to reveal the location of the first outlet but said it would open in October.

"We're looking at the first 12 months from launch to have 10 up and running," he said. A further rollout would be considered after the initial openings.

Spinath said the company is "talking to airports" about the bar concept.

"We are excited to work with Isomi and Paul Crofts on this modular wine bar," he said. "It's a real piece of art, and another great way to feature our wines by the glass on tap, whenever and wherever, further cementing our reputation for innovation."

Frizzenti imports wines directly from Italy in kegs. Last year, the company launched a Prosecco tap for the on-trade.