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Price comparison site Bring A Bottle pinpoints cheapest times to buy major drinks brands

Published:  30 July, 2014

Customers should be buying and stockpiling lager in June and July, and Champagne at Christmas, according to new data from Bring A Bottle which pinpoints exactly when the biggest promotions start across a range of top-selling brands.

Consumers can save 51% if they wait until the third week of December to buy Lanson Black Label Brut Champagne, according to the data, which has been amassed from 7 million prices collected from major retailers over the past two years. The price of the Lanson bottle is on average £16.49 at this time of year, equating to a saving of £17.51 over the most expensive time of year, taking advantage of deep discounts pushed by the major multiples around Christmas.

Brign A BottleCustomers can dig out the best deals by sticking to the Bring a Bottle promotions calendarBring a Bottle has compiled the data from 7 million price points collected over the past two years from the major multiples and online retailers, and updates its prices daily.

Bring A Bottle has now published a list of the best time of year to buy the top 25 alcoholic drinks and bestselling Champagnes.

According to the list, the best time to buy lagers is June and July, with prices falling by 50% on Carlsberg if it's bought in the first week of July.

The statistics also show that the first week of November is the best time to buy Hardy's Semillon Chardonnay, as it is one third cheaper than at other times of the year. The third week of June is the best time to pick up a bottle of Wolf Blass Yellow Label Chardonnay, allowing savings of 35% at £6.50.

Although most Champagnes are best bought in December, Taittinger Brut Reserve is cheapest, at £20, meaning savings of 46%, in the third week of April.

The Famous Grouse Whisky is best bought in the last week of May, when prices plummet 42% to hit £11.

Consumers using the website can sign up for free alerts, notifying them when their favourite drinks are at their lowest ever price. For example a user setting up an alert for Pimm's No. 1 would have got an email in the third week of June saying that it had reached its lowest price of the year thereby saving 43%.

Hugo Fairey, director of Bring a Bottle, said: "There is a huge incentive to buy early for consumers who would save a large amount of money. Spirits, Beers and even non-vintage wines and Champagnes can happily be stored for over a year. If consumers have a big event on the cards such as a wedding or birthday, it makes sense to buy well in advance and take advantage of low prices getting more for their money".

Bring A Bottle compares prices of over 2,000 wine, beers and spirits from all major supermarkets and online retailers, and can save consumers 25% on average, if they buy at a particular time of the year. It updates its prices on the website daily.