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Published:  23 July, 2008

London fine wine merchant Berry Bros & Rudd fell victim last week to yobs' who stole its 306-year-old sign. The iconic sign was of a coffee mill (Berry's original business when it opened in 1698) and dated from the times when literacy was rare and shops were identified pictorially. It saddens me that a couple of drunken yobs could destroy history like this,' says Simon Berry, deputy chairman of Berry's. We have the whole incident on video, and it took them more than 20 minutes to wrench the sign free. Amazingly, they weren't spotted by the police - probably because they weren't dressed as Batman.' Berry's is offering a reward of a 12-bottle case of Berry's United Kingdom Cuve Champagne, Binet, for the sign's recovery.