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Mouton Cadet to launch a limited edition Ryder Cup Bordeaux with Harrods

Published:  20 June, 2014

Mouton Cadet, in an ongoing effort to raise its profile amongst UK consumers, is releasing an exclusive Ryder Cup edition as part of its sponsorship as the the official wine of the golf tournament.

Mouton Cadet, in an ongoing effort to raise its profile amongst UK consumers, is releasing an exclusive Ryder Cup edition as part of its sponsorship as the official wine of the golf tournament.

Ryder Cup 2014Mouton Cadet Ryder Cup 2014

Mouton Cadet has released a special Bordeaux cuvée that has been collected from 12 sites, representing the Ryder Cup two 12-man teams.  The Ryder Cup is a golf tournament hosted every two years, with the top 12 players from Europe pitched against the top 12 players from the USA. This year's Ryder Cup will take place at Gleneagles in Scotland in late September.

The limited edition wine will be launched at Harrods at the end of June, by Paul McGinley, captain of the European Ryder Cup team.  McGinley said: "I am honoured to be working on this.  Mouton Cadet and the Ryder Cup share the same values of tradition, elegance and conviviality."

Mouton Cadet has been partnering with higher profile events in effort to build a more recognisable brand globally. Most recently it was the official wine of the Cannes Film Festival and the BMW PGA Championship Tour.

Philippe Koch, export director for Mouton Rothschild recently told harpers.co.uk that the high profile events help them target the correct audience.  He said: "Sponsoring the European BMW PGA Championship Tour and the upcoming Ryder's Cup is about reaching our consumers. These are their wines for their etiquette."

"We want to talk to our consumer. We want to build personal relationships with them and we are really working at that with these events.  We are looking at headlining events where our consumers are, "said Koch.

The Mouton Cadet Limited Edition Ryder Cup will be available exclusively at Harrods's with an RRP£15.

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