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Oxford Landing's ad campaign demonstrates 'absolute' commitment to UK

Published:  16 June, 2014

Australia's Oxford Landing wine brand is launching a 'significant' advertising campaign across London's underground stations, streetscapes and black cabs.

Australia's Oxford Landing wine brand is launching a 'significant' advertising campaign across London's underground stations, billboards and black cabs.

The campaign, which has the strapline, 'Get to know a real South Australian', is projected to reach and audience of 1.5 million over the next month.

Oxford Landing ads on the side of London's black taxis.Oxford Landing launches ad campaignAustralian wine brand Oxford Landing has invested in a 'significant' ad campaign across London's underground stations, billboards and taxis demonstrating the estate's 'real people and landscapes'.

Billboards with advertising will run above and below ground, as well as on the side of taxis, showing images of Oxford Landing's staff and landscapes. 

Simon Thorpe MW, managing director of Oxford Landing Estates' distributor, Negociants UK, said the campaign demonstrates the brand's absolute and long-term commitment to the UK market. 

"The wines have been popular since first introduced to the UK in 1992. We find consumers are continually drawn to its consistency in style, varietal flavour and excellent value," he said. "It's these consumers who have kept Oxford Landing the  number one Australian Sauvignon Blanc in the UK, and an overall Top 20 wine brand in this country for the past 10 years." 

The firm says the campaign will also underline Oxford Landing's brand messages, and help maintain its steady growth in the UK. 

The characters in the campaign are employees of the estate and include the mystery guitar man and winemaker Andy La Nauze, a part-time band member with The Travelling Wineberries. His colleagues can be seen either fishing on the Murray River (viticulturist, Marty Burnell) or playing cricket in the vineyard (vineyard manager, Glynn Muster).

"Oxford Landing is a remarkable place with a proud community that lives and breathes the lifestyle," said La Nauze. "Every bunch on every vine is in good hands, grown in rich soils, which is the perfect place to start if you want to make a wine true to its origin, which thankfully we can, and do."

Oxford Landing does not ship its wines in bulk, claiming it is the only Australian wine grown, made and bottled at its place of origin in the below £9 category.

It also looks to preserve and enhance its environment and has planted 200,000 indigenous Australian trees and shrubs in farmland next to the vineyard.

Oxford Landing makes nine wines - Sauvignon Blanc, Pinot Grigio, Chardonnay, Viognier, Rose, Merlot, Cabernet Sauvignon, Shiraz, and a Cabernet Sauvignon & Shiraz - distributed to over 40 countries around the world. It was established in 1958 by the Hill-Smith family.

To coincide with the campaign, the brand has created new YouTube videos explaining  All you need to know about Oxford Landing