Aperol teams up with Manchester United

By Gemma McKenna

Published: 13 January, 2014

Italian liqueur Aperol has teamed up with Manchester United as its global spirits partner for the next three seasons.

Aperol Spritz Aperol SpritzManchester United legends Denis Irwin and Peter Schmeichel enjoy an Aperol Spritz to mark the brand’s partnership with the football club.

Aperol has been expanding internationally thanks to the growing trend for its signature cocktail Aperol Spritz, a blend of Aperol, Prosecco and a splash of soda.

Thanks to the deal, Aperol branding will be prominent on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches.

The liqueur will support the sponsorship with communication in the on-trade, digital and PR activity, as well as launching a global Aperol Spritz Facebook page.

It will also advertise in match day programmes, in the Manchester United monthly magazine 'Inside United', on MUTV and the club's official website, with supporters also able to enjoy Aperol Spritz in the Old Trafford hospitality areas.

Bob Kunze-Concewitz, chief executive at brand owner Gruppo Campari, said: "With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.

Manchester United's Group Managing Director, Richard Arnold, said the club had been impressed by Aperol's "innovative approach to developing on an international stage".

"Manchester United has 659 million followers across the world and this partnership will be another platform to bring the Club closer to these fans. Aperol is a fitting partner to help the club and its supporters to celebrate our achievements and we look forward to hopefully sharing many successes together in the coming years."

Printer friendly version