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Q&A: Pierre Emmanuel Taittinger on why Champagne houses must work harder to protect the category

Published:  27 November, 2013

Pierre Emmanuel Taittinger, head of Champagne Taittinger, says the major Champagne houses still have a lot of work to be done to make sure Champagne continues to be sold correctly and does not suffer from heavy price discounting that can damage its long term image.

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