Funkin signs up X Factor's Alexandra Burke

By Lucy Britner

Published: 14 August, 2013

Cocktail mixer Funkin has introduced X Factor winner Alexandra Burke as the face of its new campaign "Your Bar. Your Rules".

As part of the consumer campaign, the singer-songwriter will promote Funkin cocktails to the brand's target audience of 20 to 30-year-old females.

Throughout August Burke will take part in radio, magazine and online interviews to discuss the Your Bar. Your Rules initiative. The interviews will reach 10 million consumers, according to Funkin. This is part of a £500,000 marketing investment which started in June.

Burke said: "Before I go out, I love inviting my girlfriends round to get ready and enjoy a couple of cocktails. Funkin is the perfect fit for a pre-party get-together and it is great to be a part of the campaign and show how others can create their own rules to make their night memorable."

Funkin chief executive Andrew King said: "It is apparent that when planning a party or pre-drinks at home, our target consumers like to take charge and create an experience unique to their taste, whether it be through the cocktails they serve or the genre of music played throughout the evening. Alexandra is the perfect spokesperson for our campaign as she too enjoys creating her own parties her own way."

The Funkin cocktail mixer range includes 12 varieties available in 120ml packs as well as 1 litre and 750ml packs in classic serves such as Funkin Strawberry Daiquiri, Funkin Mojito and the new Funkin Brazilian cocktail mixer - a blend of mango, passion fruit and Brazilian orange juice combined with Brazilian guarana seeds.

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