Irish Distillers launches Paddy Centenary Edition whiskey

By Lucy Britner

Published: 02 September, 2013

Pernod Ricard-owned Irish Distillers has released a single pot still whiskey to celebrate 100 years of the Paddy Irish whiskey brand.

The Paddy Centenary Edition is available from this month in Ireland, France and travel retail, priced €75.

It is named after Paddy Flaherty - a salesman who joined the Cork Distilleries Company in 1882 and was such a popular figure that the whiskey was renamed after him in 1913.

The whiskey is presented in 'vintage packaging', said to evoke "the look and feel of the 20th century."

The Paddy Centenary Edition label describes the product as 'Old Irish Whisky'. According to Pernod Ricard, in 1913 the term 'whiskey' with an 'e' was used by distillers in Dublin only. Whiskey producers around Ireland adopted this spelling later in the century.

Brendan Buckley, global innovation and category development director for Irish Distillers Pernod Ricard, said: "Paddy Irish Whiskey has reached this impressive milestone thanks to its loyal fans across the world who love its great taste and its authentic Irish character, which stem from Paddy Flaherty's enigmatic and memorable style. A hundred years on, we wanted to honour the man himself and his contribution to the brand's success.

"We believe this new limited edition is a fitting tribute to Paddy and the original recipe he sold, and we hope Paddy fans around the world will enjoy discovering the story of Paddy Flaherty and toasting 100 years of this iconic Irish brand with this unique special edition."

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