Subscriber login Close [x]
remember me
You are not logged in.

Limited edition blend for Scotch Whisky Experience silver jubilee

Published:  22 February, 2013

Edinburgh's Scotch Whisky Experience is to release a limited edition blend to mark its 25th anniversary this year.

Edinburgh's Scotch Whisky Experience is to release a limited edition blend to mark its 25th anniversary this year.

The blend will be made using 25-year-old single malt whiskies from across Scotland and only 250 bottles will be released in early summer.

The attraction is also creating an alumni group to record the memories of former team members and the history of The Scotch Whisky Experience, and will hold a reception for them this summer.

Over five million people have visited The Scotch Whisky Experience at the top of Royal Mile since it opened in May 1988, and over one million bottles of whisky have been sold.

A 2009 multi-million pound refurbishment also saw it become home to the world's largest collection of scotch whisky, with 3,384 bottles displayed in a glass and marble vault.

Since it retail space reopened in March 2012, following a £1m renovation, sales have reached record levels, especially from its expanded rare and limited edition malts range, the venue said.

"Having started working at The Scotch Whisky Experience as a tour guide, it gives me great pleasure to now be celebrating its silver anniversary. Over the past 25 years, there have been significant changes in the whisky industry, including new markets in emerging economies and the growth of whisky tourism.

"As an attraction, we have continued to adapt and evolve to these changes, to maintain our position at the forefront of Whisky tourism in Scotland," said Susan Morrison, director and general manager of The Scotch Whisky Experience.

"We pride ourselves on the time and investment we make in the people that work with us, so we feel that it is important that employees both past and present share in our celebrations this year. Our call for members to join our new alumni group will give us the chance to chart the evolution of The Scotch Whisky Experience, as well as catching up over a dram or two."

Keywords: