EWBC conference hosts 280 bloggers from 40 countries

Published: 22 November, 2012

The fifth annual EWBC - Digital Wine Communications Conference saw communicators from 40 countries attend and 280 wine bloggers and wine industry professionals take part.

The three-day event held in Izmir (Turkey) November 9-11, was organised by Ryan and Gabriella Opaz and Robert McIntosh of social media company Vrazon, alongside host sponsor, Wines of Turkey.

It combined educational and informative content, practical workshops, wine experiences and many networking opportunities. It is the only international event dedicated to the convergence of wine and the web and provides a unique platform for the global wine community to address today's online communications opportunities.

The conference theme - Source - covered a broad range of sessions from the origins of wine and the vine, to wine tourism and natural wine, as well as technical sessions and educational wine tastings.

The Digital Wine Communications Conference included presentations by Andrew Jefford, Randall Grahm and Christian "Documentally" Payne, and brought together wines from Turkey, Georgia, Armenia and Lebanon in the "Grand Terroir" Tasting, led by Tim Atkin MW and Charles Metcalfe.

McIntosh said: "This has been the most rewarding EWBC yet, and the first where the digital conversation has been embraced by mainstream wine communicators, including MWs, retailers and generics. Everyone has told us how useful and exciting they found the event and we are already seeing new projects emerge. In the five years we have run the conference, Digital Communications has gone from a quirky pastime to an essential part of wine business marketing plans, and the momentum is building still further. These are exciting times."

As well as the communications sessions, from Wines of Turkey, as well as the Turkish Ministry of Culture and Tourism, attendees had additional opportunities for technical tastings of Turkish wine, food and around 150 participants attending trips to Turkish wineries as well as historic and cultural sites.

The content from the conference can be read on either the EWBC Eventifier account or theEWBC Bundlr account.

For further information about the EWBC, contact louisehurren@wanadoo.fr or visit ewbc.vrazon.com/

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