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Momentum builds for third Grenache Day

Published:  17 September, 2012

The global wine trade is gearing itself up for the third Third International Grenache Day (G-Day) that aims to increase awareness and appreciation of the grape.

Taking place globally on September 21, participants can log their plans for celebrations and events onto a special Google map, which acts as a G-Day photo and video cyberportal.

Last year's map attracted more than 23,000 producers, wine merchants, restaurateurs and fans from 30+ countries. This year, anyone who celebrates on or around Grenache Day can submit their video to the Grenache Association for inclusion in a program on Grenache TV showing 24-hours in the life of Grenache.

International Grenache Day was launched in 2010 following the first International Grenache Symposium that year at wine thinktank La Verriere in France, where hundreds of wine producers, merchants, and journalists agreed for the need to create a Grenache Association (GA) to promote the claimed "unsung hero of the wine world".

Participants around the world include restaurants in Barcelona (La Cuina del Guinardo, Dos Cielos, Hofman, Segons Mercat), San Francisco CA (InterContinental's Luce Restaurant) and France (Le Vivier).

Grenache Association founding member Nicole Rolet of Chene Bleu wines, says: "Grenache is fascinating in its ability to adapt to where and how it's grown, and to really reflect a sense of place. It's often used to enhance top blends, like in Chateauneuf-du-Pape, and itis the basis for most rosé, yet is capable on its own of producing great wines that age beautifully. It's developing a real cult-following."