Casillero del Diablo launches National Supperclub Month
Chilean wine brand Casillero del Diablo is launching its National Supperclub Month, which encourages consumers to form their own club in a bid to engage with food and wine.
Chilean wine brand Casillero del Diablo is launching its National Supperclub Month, which encourages consumers to form their own club in a bid to engage with food and wine.
Taking place in November, the activity will see Casillero del Diablo team up with Sainsbusry's to engage with target consumers via PR, celebrity endorsement and in-store activity.
From this week, selected Sainsbury's stores across the UK will feature in-store displays, inviting consumers to get involved by claiming a complimentary, limited edition kit, which includes everything required to host a supper club - including a recipe, top tips and two 25cl bottles of Casillero del Diablo wine.
Jason Duggan, marketing manager for Casillero del Diablo, said: "National Supperclub Month is a unique opportunity for Casillero del Diablo to engage creatively and emotionally with consumers across the UK. The potential for this campaign to grow is an exciting prospect for the brand."
Visit nationalsupperclubmonth.com for more information.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
