Freixenet in Retro Festival link-up

Published: 12 July, 2012

News update: due to extreme, adverse weather conditions White Waltham Airfield has cancelled this year's Retro Festival.

"We are extremely disappointed that the Freixenet Scarlett Ballroom at Retro Festival will not be going ahead," said Suzanne O'Hara, head of marketing at Freixenet UK. "The decadent vintage theme fitted perfectly with our brand tenets of glamorous fun and spontaneity. We hope to work with the Retro Festival team on future projects."

Original story: Freixenet UK is sponsoring the Freixenet Scarlett Ballroom, one of the live stages at the Retro Festival in Berkshire.Freixenet UK is sponsoring the Freixenet Scarlett Ballroom, one of the live stages at the Retro Festival in Berkshire.

The activity is part of the sparkling wine's VIP marketing campaign, designed to encourage sampling and brand awareness.

The Freixenet Scarlett Ballroom will provide visitors to the festival, taking place on August 10-12 at White Waltham Airfield, with an authentic ballroom experience reminiscent of a Shanghai dancehall. During the day there will be dance displays and masterclasses in lindy hop, Charleston, Balboa and swing, as well as vintage DJs, and the evenings will see the ballroom come alive as an over-18s venue with a variety of period music and entertainment.

Artists such as King Candi and the Sugar Push, 52 Skidoo, the Old Time Swing Band and Annie Andrews will take to the stage, with comedy and burlesque completing the line-up.

Guests will also be able to sample Freixenet's core cavas Freixenet Cordon Negro and Freixenet Cordon Rosado, as well as sparkling vintage-themed cocktails designed by Shaken & Stirred of Oxford.

"The Freixenet Scarlett Ballroom is a fabulous opportunity for the brand to engage with a wide audience in an elegant but fun environment," said Suzanne O'Hara, head of marketing at Freixenet UK.

"The Freixenet VIP campaign has encompassed a variety of events including cookery demonstrations and dance masterclasses. Our sponsorship of one of the main attractions at Retro Festival provides an ideal vehicle to continue our experiential marketing campaign, alongside ongoing social media, PR and promotional activity. We are looking forward to an event which epitomises the Freixenet brand tenets of glamorous fun and spontaneity."

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