Burgundy Wine Board won't let Labouré-Roi fraud allegations harm industry

Published: 15 June, 2012

The Burgundy Wine Board has joined with police investigations into fraud allegations at Labouré-Roi, saying the affair must not be allowed to damage the region's reputation.

The BIVB, whose main role is to promote wines firm Burgundy, is taking a robust approach by joining investigations as a civil party.

Earlier this week, following a lengthy investigation by the French fraud office, it was alleged that there was a disparity between the figures the company declared it was bottling, and the yields declared at harvest time. Additional allegations relate to labelling and wine quality.

Labouré-Roi, which is owned by Cottin Freres, supplies wine to major airlines, thought to include British Airways and Air France, as well as a string of the UK's major multiples.

The BIVB says that it recognises the seriousness of the allegations against Labouré-Roi and the potential harm to the industry.

"More than half of Burgundy wines are exported to some 150 countries. This is why any suspicion of dishonest practice that might tarnish the reputation of these wines cannot be tolerated", said Michel Baldassini, deputy chairman of the BIVB.

Once the case has been analysed, the BIVB and the industry as a whole will "take all necessary measures to prevent this type of situation from ever happening again" he added.

"This affair must not be allowed to affect the vast majority of Burgundy producers and wine merchants who scrupulously comply with Appellation d'Origine Contrôlée principles", said Pierre-Henry Gagey, BIVB chairman.

Burgundy wines make up 3% of vineyards in France and are controlled by 100 AOCs. They sell 200 million bottles each year, half of which goes to the domestic market. There are a total of 3,800 wine estates, 250 merchants and 23 co-operatives.

For an in-depth analysis on this story, check back on harpers.co.uk next week. If your business if affected or you'd like to share your opinion, email gemma.mckenna@wrbm.com.

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