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Drinkaware boss steps down

Published:  20 April, 2012

Drinkaware's chief executive Chris Sorek has stepped down.

Sorek, who has headed up the alcohol education charity for the past three and a half years, will leave his role at the end on June to return to the USA for family reasons.

During his time at the charity it has grown to 16 full-time staff and expanded its focus to three target audiences: parents and children, young adults and adults who regularly drink above the daily guidelines.

The website attracts nearly three million unique visitors a year, the logo is featured on over 5 billion products and Drinkaware says its campaigns have started to show "green shoots" of behaviour change.

A search for Sorek's successor is now underway.

Derek Lewis, Drinkaware chairman, said: "Chris has been instrumental in establishing the organisation as the pre-eminent provider of evidence-based alcohol information and education in the UK. Clear evidence is now emerging that effective alcohol education can play a vital role alongside other initiatives in creating a better understanding of alcohol harms, in changing the UK alcohol culture, and in reducing the incidence of health and social harms attributable to alcohol."

Sorek said: "Our ability to successfully deliver behaviour change campaigns, communications, grants and resources is due to a highly professional and motivated staff. Stakeholders from all sectors-health, government and industry-make it possible for Drinkaware to draw on their expertise, resources, and channels to reach more consumers, more often in coordinated, creative and compelling ways.