VK revamp for 2012
Published: 03 January, 2012
Global Brands has redesigned its VK range to a slimline look as the company gears up for further marketing exposure in 2012.
Global Brands has redesigned its VK range to a slimline look as the company gears up for further marketing exposure in 2012.
Featured in the makover are newly embossed bottle necks metallic labels. Simon Green, Global Brands' marketing director, said: "Global Brands will continue to invest in RTDs because they are hugely important to the makeup of on and off trade outlets, with products accounting for up to a quarter of fridge or shelf space. The range consists of The VK range includes VK Blue, Ice, Tropical, Orange, Apple, Lemon, Cheeky and Cherry (4%abv).
www.globalbrands.co.uk.
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