McGuigan Wines plans new city vineyard
McGuigan Wines is planning to build a city vineyard - bringing 80 Semillon vines aged over 60-years old - in Dublin in September 2012.
McGuigan Wines is planning to build a city vineyard - bringing 80 Semillon vines aged over 60-years old - in Dublin in September 2012.
The vineyard will be open for nine days in the Irish capital's financial district, complete with a cellar door, wine barrels, tractors and chief winemaker Neil McGuigan.
Paul Schaafsma, UK & Ireland general manager for brand owner Australian Vintage said the company would bring customers from the UK and Europe to visit the spectacle.
The firm is investing £200,000 in the campaign, which will target consumers.
The McGuigan City Vineyard in Dublin follows successful installations in London, Sydney and Melbourne.
"McGuigan Wines is the number one selling Australian wine brand in Ireland, and the second largest overall," said Schaafsma.
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