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Consumers still dubious about lower-alcohol wines

Published:  14 September, 2011

Consumers are still wary of lower-alcohol wines despite a mini-boom in the fledgling sector, according to new research.

A study commissioned by the Wine & Spirit Trade Association found that 55% of red wine drinkers and 51% of white wine drinkers have concerns about the taste of lower-alcohol wines.

Forty-one per cent of red wine drinkers and 36% of white wine drinkers have worries about the product quality of lower-alcohol wines.

The findings emerge from the YouGov Omnibus Panel and are based on a sample of 1,693 British adult drinkers.

WSTA chief executive Jeremy Beadles said: "These figures will be of interest to both the wine trade and to policymakers who are looking at ways of encouraging a wider range of lower alcohol products.

"While there's plenty of evidence to suggest consumers are interested in lower alcohol drinks these findings suggest there's work to do to convince drinkers about the taste and quality of products coming onto the market."