The quietest bar on earth and a sonic cucumber bath will support Hendrick's gin at Edinburgh Fringe

Hendrick's gin will be exploring the world of cocktails and sound in its activity at this year's Edinburgh Fringe Festival in August.

Grant puts Monkey Shoulder and Hendrick's into cocktail kits in link-up with Shaken

William Grant has teamed up with cocktail kit company Shaken Cocktails to produce signature serve boxes for its Monkey Shoulder whisky and Hendrick's gin brands.

How consumers define 'value', the online channel and growth in spirits leading trends of 2015

This week William Grant & Sons UK released its annual Market Report highlighting key trends for 2015 including the current evolution of how consumers are defining value, the growth in online purchasing and the expansion of premium spirits.

Hendrick's takes perfect serve training mainstream with online programme

Hendrick's gin has launched an online training tool in a bid to get mainstream on-trade outlets producing perfect serves of the gin with tonic.

Glenfiddich and Piper-Heidsieck supplier wins rugby World Cup deal

William Grant has been named as the official spirits and Champagne provider to this autumn's Rugby World Cup.

Irish whiskey Tullamore DEW launches busking campaign

William Grant owned Irish whiskey Tullamore DEW is looking to build awareness of the brand through a campaign involving street buskers.

Glenfiddich appoints new UK brand ambassador Mark Thomson

William Grant-owned Scotch whisky Glenfiddich has appointed Mark Thomson as its new UK brand ambassador.

Glenfiddich launches online Gallery giving whisky connoisseurs access to rare malts

Glenfiddich has launched a new online service which gives whisky fans and collectors access to rare and unreleased single malts from its collection.

Tia Maria liqueur teams up with beauty brand Babyliss

Tia Maria has teamed up with beauty brand Babyliss as part of its multi-million pound campaign to boost brand awareness.

Advocaat brand Warninks launches new liqueur

Disaronno liqueur releases Versace-designed bottle

Amaretto liqueur Disaronno has partnered with fashion house Versace to create a designer look for its bottle.

William Grant & Sons invests in Tullamore whiskey with new Irish distillery

William Grant & Sons officially opens its new Tullamore state-of-the-art whiskey distillery today in Ireland to help keep up with international demand for what is now the second largest Irish whiskey in the world. It is the first time that whiskey has been produced in Tullamore for 60 years.

William Grant & Sons invests in new global whisky innovation role

William Grant & Sons has promoted Kevin Abrook to become the company's first global whisky specialist for innovation and will start his new role on September 1.

UK spirits market is "more polarised than ever" says new William Grant & Sons report

Whisky maker William Grant & Sons donates to campaigns against Scottish independence

Spirits firm William Grant & Sons has donated money to several groups who are campaigning for a "no" vote in the upcoming Scottish independence referendum.

?William Grant appoints Rob Allanson as global ambassador

Rob Allanson joins William Grant & Sons Ltd. as the new global ambassador for Grant's Blended Scotch Whisky.

William Grant's former chairman Charles Gordon dies

First Drinks ramps up on-trade investment

First Drinks is strengthening its on-trade presence with a major investment to boost staff as well as develop a new merchandising strategy.

William Grant launches 25 Year Old blend

William Grant & Sons has launched its Grant's 25 Year Old blend for the first time outside the travel retail market.

Grant's whisky strikes sponsorship agreement with ITV4

William Grant-owned Grant's whisky is set to launch a £2 million year-long sponsorship agreement with ITV4.