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Glenfiddich and Piper-Heidsieck supplier wins rugby World Cup deal

Published:  03 July, 2015

William Grant has been named as the official spirits and Champagne provider to this autumn's Rugby World Cup.

Brands including Grant's, Piper-Heidsieck, Glenfiddich, Hendrick's, Sailor Jerry and Zubrowka will have pouring rights at all 13 stadia used in the tournament, which is being hosted by England and Wales.

The company promised a "range of activities to engage fans" has access to match tickets to use in incentives and promotions.

Marketing director Gary Keogh said: "This tournament is one of the world's greatest sporting events and we're looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home."

World Rugby chief executive Brett Gosper added: "The appointment of a company with strong values and globally-renowned brands as official spirits and Champagne provider further underscores the prestige of our showcase event."