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William Grant gives bartenders a boost with 'Unwrapped'

Published:  12 July, 2021

Spirits distiller William Grant & Sons has launched a new series of digital masterclasses aimed at providing the hospitality industry with insights, inspiration and key skills as the industry prepares for the next stage of lockdown easing.


New UK commercial director for William Grant

Published:  25 February, 2020

Leading UK spirits producer William Grant & Sons has made Joanna Austin its commercial director for the UK and Ireland.


The Balvenie launches digital campaign with London pop-up

Published:  18 November, 2019

The Balvenie premium whisky brand has launched its ‘Digital Drams’ online campaign at a new pop-up bar inside London’s King’s Cross station.


Big investments hit profits at William Grant

Published:  30 September, 2019

Scottish spirits business William Grant & Sons grew 11.6% in 2018 to reach turnover of £1.3bn, the company has reported.


New crop of bartenders added to William Grant & Sons 1887 Collective

Published:  07 May, 2019

William Grant & Sons UK has invited 26 UK-based bartenders to join its on-trade advocacy programme, the 1887 Collective.


William Grant & Sons offers bartender training

Published:  26 October, 2018

William Grant & Sons’ UK Brand Ambassador team is offering training to bartenders at its first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29 October.


William Grant & Sons report highlights impact of social influencers as spirits value growth overtakes wine and beer

Published:  13 July, 2018

A new “Active-ist” consumer mindset is on the rise, one which is more aware of its collective power to demand personalised experiences, shape brands and hold them to account.


New look limited edition for Sailor Jerry as spiced rum continues soar

Published:  10 August, 2017

William Grant & Sons has unveiled a new limited-edition bottle design for premium spiced rum, Sailor Jerry.


The week that was: top news, Q&As and opinion on

Published:  30 September, 2016

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


William Grant & Sons reports record profits

Published:  27 September, 2016

William Grant & Sons premium spirit business reported an 8.9% increase in profits after tax hitting record high of £147.4m.


The Rise of Rum Part 2: Reaching a new generation

Published:  17 August, 2016

In an increasingly tough economic landscape, some have speculated that rum's rise in popularity could be down to something as simple as its ability to give consumers a taste profile allied to its appealing sugar cane origins


The Balvenie's David Stewart MBE talks 50 years in Scotch

Published:  04 August, 2016

Recent MBE recipient and The Balvenie master blender David Stewart has witnessed the full evolution of the modern Scotch industry throughout his 53 year career - and pioneered a few revolutionary production methods along the way.


First new New York whiskey makers since Prohibition looking to grow

Published:  26 July, 2016

An American Whiskey company is looking to expand worldwide after becoming the first American aged whiskey in New York since Prohibition.


Premium spirits are driving growth in the category by offering unique experiences

Published:  15 July, 2016

Premium spirits are up 18.6% in the UK and are the primary driver of growth in the sprits category according to William Grant & Sons 2016 Market Report.


The Balvenie's David Stewart awarded an MBE for services to Scotch

Published:  06 July, 2016

The Balvenie's Malt Master David Stewart has been presented with an MBE medal by Her Majesty Queen Elizabeth II for services to the Scotch whisky industry.


Glenfiddich announces new Global Brand Ambassador

Published:  14 June, 2016

Hendrick's "Cucumber Couriers" campaign pushes into the on-trade

Published:  02 May, 2016

Premium drinks brand Hendrick's is reminding bartenders how to order up 'the perfect serve' with an on-trade engagement campaign.


Glenfiddich delves into the archives to remake its original single malt

Published:  09 September, 2015

Glenfiddich is to launch a modern re-creation of the original whisky that it produced to kick-start the single malt whisky market in 1963.


William Grant in Rugby World Cup ticket giveaway

Published:  26 August, 2015

William Grant has launched a social media campaign for consumers to win Rugby World Cup tickets and merchandise.


Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

Published:  23 July, 2015

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.