William Grant in Rugby World Cup ticket giveaway

By Nigel Huddleston

Published: 26 August, 2015

William Grant has launched a social media campaign for consumers to win Rugby World Cup tickets and merchandise.

The promotion runs across take-home and the on-trade and encourages people to raise a glass in support of their team and share a photograph of them doing so on Facebook, Twitter or Instagram using the hashtag #RaiseEmUp2015.

The Scotch whisky maker is offering 40 pairs of tickets, including two pairs for the final of the tournament.

Giveaway merchandise includes T-shirts, caps and mini rugby balls.

Consumers in participating bars will be given a Snap & Win card when they purchase a drink from the William Grant portfolio of brands for an instant win chance to pick-up items.

The campaign will be promoted through promotional kits in 3,000 bars.

Off-trade communication will be on 600,000 neck collars on William Grant brands.

Marketing director Gary Keogh said: "This tournament is one of the world's greatest sporting events and we're looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at bars or at home."

There is a campaign microsite at RaiseEmUp2015.com.

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