Casillero del Diablo's Wine Legend tour to reach one million people

Casillero del Diablo kicked off its Wine Legend UK tour on July 10, 2014 in the hope of promoting the brand to one million UK consumers on its branded bus tour.

Over 55s increasingly happy with new smart technology to buy online

Drinks brands and retailers looking to target the key over 55 grey market should do so through smartphones, tablets and the internet as the older generation becomes increasingly comfortable with technology.

Guy Woodward: no more ivory tower posturing, let's get personal with consumers

Harpers is pleased to announce it has signed up Guy Woodward, former editor of Decanter, as a regular columnist and contributor.This month he tips his cap to the creative minds at Naked Wines and other innovative retail sites that are genuinely communicating to consumers in a way they can understand and says there are so many lessons to be learnt from the old school wine trade still stuck in its ivory tower. 

How retailers are using consumers to drive their brand image and strategy

The new, all-singing, all-dancing London Wine Fair was an apt setting for Harpers debate on how companies can harness consumer power to drive their businesses forward.

Why wine clubs need up their game to fully engage with their members

Hannah Saunders, international and UK business development director for contract publishing company, Cedar Communications, assesses the merits of the retailer wine clubs and finds many could take lessons from other sectors on how to fully engage and interact with their customers and members.

BrewDog launches World Cup publicity stunt with Vote Sepp beer

Another day, another BrewDog publicity stunt, but its idea to launch a Vote Sepp beer in honour of FIFA's president, Sepp Blatter, in a typically cheeky move to get the 2022 World Cup switched from controversial Qatar to a safe bet Scotland, is bound to result in even more headlines - including this one - for the maverick Scottish brewer.

Isabelle Legeron MW publishes comprehensive guide to natural wine

Isabelle Legeron MW has produced a comprehensive guide to natural wine bringing together not only a detailed examination of what natural wine is, but a country by country, producer by producer guide to the wines and styles that newcomers and enthusiasts should be looking to drink.

Hardys to enjoy blanket advertising through Sky Sports and England cricket link-ups

Hardys, the Australian wine brand, will be advertised up to an astonishing 5,000 times this summer on Sky Sports as part of its sponsorship of England cricket.

Wine must connect emotionally with consumers hears Harpers debate

Making an emotional connection with consumers, and creating personalised, shareable and useful content is vital to selling wine, heard Harpers debate at London Wine Fair.

London Wine Fair opens with Harpers debate on consumer power

How companies can successfully harness consumer power as the central point of their business strategy will be the theme of this morning's Harpers debate on the opening day of the London Wine Fair.

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Generation Y confused by wine category

Young people aged 18 - 34 - the so-called Generation Y -  may consider themselves to be tech savvy and confident, but when it comes to choosing and buying wine they remain confused and intimidated by the category.

Katie Cooper on why the Berry Bros' Wine Club stands out from the pack

Douglas Blyde catches up with Katie Cooper, manager of Berry Bros & Rudd's Wine Club, on the kind of wines and service she offers its growing band of members.

Consumer spending on the rise but discounters still winning, says Barclaycard

There are signs that UK consumers are also enjoying the benefits of an economic recovery with the latest spending figures showing a near 4% year-on-year increase in April thanks largely to the later Easter holidays and warmest April weather for three years. The on-trade enjoyed a very strong month with spending in restaurants up 16.8% year-on-year.

Harpers London Wine Fair debate: how consumers can power growth in your business

How major brands and retailers are succeeding in making their customers their biggest business assets through peer to peer recommendations, social media, online clubs and communities will be the focus of the Harpers Debate at this year's London Wine Fair.

Uproot Wines looks to attract new US wine drinkers through colour only wine labels

US consumers no longer need reading glasses or language dictionaries to decipher wine labels; but they do need a taste for colour.

Putting consumer research and understanding at the heart of all our business strategies

The importance of truly understanding how well your business understands the needs and behaviour of consumers is a topic I have turned to on a number of occasions. I make no apology for doing so again.

Harpers exclusive research: Demystifying the off-trade consumer

Harpers made headlines across the UK last month with the release of its first exclusive in-depth business report into the UK off-trade, based on over 1,000 consumer interviews. Click HERE to buy the full report.

Menopausal women are the target for new US wine brand - Hot Flash Wines

A new wine business targeting menopausal women has been set up in the United States called Hot Flash Wines.

Katherine Canfield on a new US wine business targeting menoposaul women

The important role women play in the future of wine - and the drinks industry as a whole - is undeniable; however, this critical demographic continues to be elusive for many in the trade. Wine businesses have attempted to fill this gap in their customer base with new marketing strategies, such as the calorie-focused marketing for wines and cocktails employed by US alcohol brand Skinnygirl Cocktails