Casillero del Diablo's Wine Legend tour to reach one million people
Casillero del Diablo kicked off its Wine Legend UK tour on July 10, 2014 in the hope of promoting the brand to one million UK consumers on its branded bus tour.
Casillero del Diablo Wine Legend UK TourCasillero del Diablo Wine Legend UK Tour which kicked off on July 10th is a double-decker bus that is also a pop up wine bar and will screen the Wine Legend Movie hopes to reach 1 million consumers.
Casillero del Diablo kicked off the Wine Legend UK tour on July 10, 2014 in the hope of promoting the brand to one million UK consumers on its branded bus tour.
The double decker bus will provide consumers the opportunity to sample the wine as well as view the Wine Legend movie via a large screen mounted on the side of the bus. The bus also folds out into a pop up tasting bar.
Video:
Wine Legend Movie Trailer
Concho Y Toro, the brand owner, is hoping it will increase brand awareness ahead of further TV advertising for Casillero del Diablo throughout 2014.
The bus tour is being described as "a pop up consumer interactive experience" that Casillero del Diablo hopes will drive consumer engagement. The bus will visit several key cities across the UK and will also be visiting festivals and supermarkets.
Sophie Johnson, Concho Y Toro UK's assistant brand manager said: "We're extremely excited to be taking Casillero del Diablo out on the road, putting it directly into the hands of consumers and are passionate about offering consumers a great Casillero del Diablo brand experience."
The bus kicked off the tour in Potter's Field in London on July 10. It will be visiting several Tesco's, Co-ops and Sainsbury's throughout the UK and will also be attending the Latitude Festival in Suffolk from the July 17-20, the CarFest South in Laverstoke, August 22-24 and the Big Feastival in Oxfordshire between August 29-31.
The full list of tours is as follows:
| Potter's Field, London - 10th July |
|---|
Sainsburys Calcot, Reading - 11th July |
Sainsburys, New Cross Gate - 12th July |
Sainsburys Stanway, Colchester - 15th July |
Latitude Festival, Southwold, Suffolk - 17th - 20th July |
Tesco Waltham Abbey Extra - 22nd July |
Sainsburys London Colney - 23rd July |
Tesco Hatfield - 24th July |
Sainsburys Fosse Park (Leicester) - 26th July |
Co-op Nottingham - 28th July |
Manchester, Spinningfields - 30th July |
Co-op, Timperley - 31st July |
Co-op Ecclesall, Sheffield - 2nd August |
Birmingham Brindley Place - 5th August |
Tesco Solihull - 6th August |
Sainsburys, Warwick - 8th August |
Tesco Guildford - 12th August |
Co-op Peacehaven - 13th August |
Co-op Cranbrook - 14th August |
Wimbledon - 16th August |
Tesco Addlestone Extra - 19th August |
Tesco Winchester Extra - 20th August |
CarFest South (Laverstoke) - 22nd - 24th August |
Big Feastival, Kingham, Oxfordshire - 29th - 31st August |
For more information visit Casillero Del Diablo.
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
