Drinks industry is well placed to benefit from new Google and Twitter deal

Drinks retailers, wholesalers and producers who try to hush-up negative comments from customers online are putting their businesses at a major disadvantage, according to a leading social media expert.

Mark Fiddes: how Jagermeister might have put an end to cute animals in advertising

French winery fits mini cameras to bees to pioneer new viticiulture breakthrough

Health body urges Premier League to look beyond booze brands for sponsors

The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.

Dedicated Wines looks to kick back against range cuts with new Les Incroyables wine range

Dedicated Wines is kicking back against wine range cutbacks in the major multiples by launching a new wine range, Les Incroyables, that it hopes will bring genuine interest to consumers and offer something different at a time of new product stagnation.

Exclusive Google tips: 10 ways wine could can tell a better story online with video

Key trade figures came together last month to discuss with Google how to use online video, in a seminar organised by the School of Wine & Spirits Business in Dijon and supported by Harpers.

Australians get their hands dirty in ad campaigns - but can we spot the difference?

What is it about Australian wine videos with all their references to mother nature, the dirty soils, the sweaty growers and the super production values?

Jacob's Creek turns to its winemakers and growers for new TV campaign

D&D celebrates Valentine's with wine and film events across its restaurants

London's innovative restaurant group, D&D, has come up with an imaginative way to help celebrate wine in its outlets in the build up to Valentine's Day with a special Love Wine and Film promotion.

BBC Food & Drink's new double act of Joe Wadsack and Tom Kerridge goes live on January 2

Joe Wadsack, the acclaimed wine broadcaster and consultant, will make his first appearance as the new face of wine on BBC's Food & Drink programme when the programme is re-launched with two Michelin-star chef, Tom Kerridge, on January 2, 2015. 

Lidl comes out top of the grocers for the most effective Christmas TV ad

As if Lidl's 2014 could not get any better, it has now been found to have produced the most effective Christmas television advert, even beating John Lewis's Monty the penguin in to second place.

#LidlSurprises and #AldiFestiveFeast host pop up restaurants in London

It seems the German discounters are not content at ripping up the UK grocery retail sector, they are now having a go at the on-trade too with news that they are moving into the ever popular world of pop-up restaurants.

Debate over role and relevance of wine bloggers continues as trade figures take sides

What role and relevance bloggers have on the wine trade has become a major debating issue on Harpers.co.uk and on social media following recent articles questioning their value from leading wine commentators.

Chief of the Week: Tyler Balliet and Wine Riot

Now fast talking young American dudes are not totally original when it comes to breaking through in the wine trade. Anyone who has come within half a mile of Gary Vaynerchuk could vouch for that.

Cockburn's Port looks to capture spirit of family Christmas with new festive campaign

Cockburn's Port is hoping to capture the spirit of Christmas with a new print and online advertising campaign that breaks this week.

Google chief: social media gives wine the chance to shine

Social media platforms like YouTube give the wine industry the chance to connect directly with consumers in a way traditional media channels such as TV and newspapers have always denied them, according to Google's Hamish Nicklin.

Jancis Robinson tells DWCC we need to make the most of this "golden age" of wine

We are living in a "golden age" of wine and we need to make the most of it before it is taken over by bureaucracy and censorship was the personal plea of Jancis Robinson MW at this weekend's  Digital Wine Communications Conference in Montreux, Switzerland.

Wine drinkers want "dinner party one liners" not education says Justin Howard-Sneyd at DWCC

The majority of wine consumers are not looking to be educated about wine, but are interested in little nuggets of information or a "dinner party one liner" about the wines they have bought, according to Laithwaite's global wine consultant Justin Howard-Sneyd MW.

Wine bloggers risk becoming "dinosaurs" unless they become more professional hears DWCC

Wine bloggers and communicators need to raise their game and become more professional or risk becoming "dinosaurs" and out of touch not only with the wine trade but with the consumers they are trying to talk to.

Jancis Robinson leads roll call of wine personalities at DWCC in Montreux

Jancis Robinson MW leads an international line up of leading wine figures that have descended on Montreux, on the bank of Lake Geneva, for this year's Digital Wine Communications Conference.