Friday read: Why are non-alcoholic brands so obsessed with…alcohol?
Published: 03 February, 2023
Nazy Farkondeh, senior writer at verbal branding agency Reed Words, on why low & no brands should stop focusing on what they’re not.
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Long Read: The new language of spirits
Published: 25 August, 2022
As the spirits sector negotiates new drinking habits and different generational needs, there’s been much talk about how brand design has had to change. But what about the words? Jamie Thorp, writer at verbal branding agency Reed Words, looks at how the language of spirits is evolving, too.
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Registered in England No. 6646125. VAT No. 938 4452 95
