New drinks agency Drinks One has launched an ecommerce arm aimed at both trade and consumer as part of its disruptive strategy to allow brands to bypass the traditional middleman.
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A new market survey released by Italian investment bank Mediobanca suggests that sparkling wine and e-commerce were the main beneficiaries of pandemic disruption in 2021, while Italy's beleaguered hospitality industry is in recovery.
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Online beer, wines and spirits (BWS) sales held strong in February, rising by 64.7% year-on-year, according to IMRG Capgemini Online Retail Index.
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Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
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Jo Gilbert looks at the opportunity for wine among the world’s biggest online consumer group and its growing appetite for western provenance
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Pick what you want to get from being online and do it well, said our Think Indie, Drink Indie tech experts. Jo Gilbert reports
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Jo Gilbert looks at how big the online proposition really is and why the UK is at the forefront of wine online
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