Subscription model ticks indie boxes

By Oliver Catchpole

Published: 05 January, 2026

The wine subscription market is experiencing something of a boom at the moment. While established wine clubs have been around for decades, wine sellers seem to have been setting up such subscriptions left and right. Worldwide, at least, this is borne out by the facts – according to a recent report by Future Market Insights, the global wine subscription market is expected to grow by an average of 9.7% annually from 2025-2035.

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