Happy new year! Allow me to begin 2025 with a question. And I want your instinctive, unvarnished response. Tell me… what were your feelings about the warm, personal greeting with which I opened this column?
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Columnist and communicator Libby Brodie of Bacchus & Brodie makes a persuasive case for embracing all platforms that promote wine’s appeal.
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Harpers is once again looking for the next generation of rising stars as we officially launch the second year of 30 Under 30.
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I hesitate to reproduce what follows for fear of dishing an event that I love, but it is such a superb example of terrible communication that I can’t resist. This is not from the world of wine, but I have had equally awful comms from wineries in non-English speaking countries.
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The director general of the OIV has called upon the global wine industry to more quickly embrace the opportunities afforded by new technologies, in order to stay relevant in a fiercely competitive world.
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Harpers will be joined by some of the giants of the marketing world next week for a deep dive into how SMEs can make branding and communication budgets go further.
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Against the disruption of coronavirus (Covid-19), drinks brands “need to radically rethink their key messages when communicating with consumers on social media”, according to IWSR.
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The last major innovation in the wine category was the screwcap – first introduced a couple of decades ago - and the category is going to have to seriously pick up the pace if it is to stay relevant to today’s consumer.
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