Suntory Global Spirits has announced the release of a 35cl format across whisky brand Jim Beam’s core and flavour ranges, giving shoppers what it called a “more accessible way to purchase”.
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Suntory Global Sprits has announced the successful production of the first-ever direct-fired hydrogen fuel-distilled spirit for whisky production at its Yamazaki Pilot Distillery in Japan.
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Even within the UK wine trade, mention that you are off to Japan to learn more about the wines, and the comment comes back, ‘oh, rice wine, you mean sake?’. But with sake now firmly established on fine dining wine lists across Britain, a group of wine producers from Yamanashi Prefecture – the heartland of the indigenous white Koshu grape variety – believe that the time is ideal for a greater push for recognition in the ‘global shop window’ that is the UK. And with the wines ticking many on-trend boxes, being fresh and elegant, with naturally modest alcohol and just a soupçon of the exotic born of Japan origin, their food-friendly nature completes a picture of natural affinity with modern wine mores.
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The Japanese drinks giant, Suntory Global Spirits, has officially launched its first standalone commercial business in the UK. The move means the company is now directly in charge of the sales, marketing and distribution of its portfolio of spirits brands in the UK.
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Maxxium UK, the UK’s sales and distribution arm of global companies Beam Suntory and Edrington has undergone an enormous period of change since 2009, when the head office of its global brand owners – then a mix of Edrington, Beam, Rémy Cointreau and former Absolut owner VMS – folded.
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