Wine marketing is outdated and fails to connect with consumers

Wine is out of step with consumers and lags behind other industries, according to a top-level executives at a debate at Wine Vision.

Wine Vision's leader view: Don St Pierre Jr, ASC Fine Wines

"The US is number one at approximately 315 million cases. Of the 180 million cases consumed in China, 36 million are imported but the imported market has been growing approximately 55% a year since 2007."

Wine Vision Live News Blog: Direct Wines drives sales by ten fold increase in wine education

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Wine Vision's leader view: Simon McMurtrie, Direct Wines

"People focus more on enjoying life when they get older. Wine is part of that and if there are more people getting older, more people will be drinking wine"

Wine Vision's leader view: Paul Symington, Symington Family Estates

"Sometimes people ask me: 'Why do you sell to supermarkets?' I'm astounded by the question. If I didn't, we would have to lay off at least 80% of our staff and sack
more than 90% of our growers."

M&S to engage wine customers "emotionally"

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Wine Vision's leader view: Ted Baseler, ceo Ste Michelle Wine Estates

"I call our approach the 'string of pearls' - we keep each winery separate, with its own manager, its own name and winemaker. Then we have the string through the pearls which is the back-of-house admin"

Wine Vision's leader view: Christophe Salin, Domaines Barons de Rothschild

"I don't like to see amateurs getting into vineyards. They don't realise that it takes a long time for it to be profitable - as the saying goes: "How do you make a small fortune out of a vineyard? Start with a large fortune."

Wine Vision Live News: China being held back by "profiteering" wine importers

11.30am: The Chinese wine market is being dangerously held back by "short term, profiteering" wine importers that are pushing vastly over priced wine in to the market and confusing consumers, according to leading Chinese players speaking at today's Wine Visionconference.

Wine Vision Live news: online wine is opening up mass Chinese wine market

11am: E-commerce and online wine sales is helping to democratise the Chinese wine market and open up the global world of wine to consumers in even the most remote parts of China, delegates heard at the second day of the Wine Visionconference in London.

We must make wine less intimidating say global leaders at Wine Vision

Industry leaders issued stark warnings about making wine less intimidating for consumers and moving the focus away from price at today's Wine Visionconference in London.

Wine Vision Live News Blog: Paul Schaafsma's vision for wine brand building

6pm: The key to building successful wine brands comes down to understanding category data, consumer behaviour and empowering your staff to make decisions and work more effectivley with the with their key trade customers, according to the UK head of Accolade Wines, Paul Schaafsma, speaking at today's Wine Vision global wine conference.

Social media is not just marketing it is a way to do business hears Wine Vision

5pm: If wine brands are going to get anywhere near the consumer impact of a Nike or an Apple then they need to understand that being social is not just not about marketing it is the new way of doing business, according to advertising executive Stephen Woodord of Lexis agency at today's Wine Visionglobal wine conference in London.

Wine Vision Live News Blog: Paul Henry sets out key challenges for industry

3.15pm:The wine industry can learn a great deal from how the restaurant and food sector has found ways to cut through to the masses by connecting with consumers by promoting artisan and authentic food styles and restaurant trends, according to wine consultant, Paul Henry, chair of Wine Vision, London's biggest ever wine conference which opened this afternoon.

London's biggest ever wine conference kicks off with launch of Wine Vision

The biggest international wine conference ever held in London kicks off this afternoon with the inaugural Wine Vision summit organised by William Reed Business Media, publishers of Harpers.co.uk.

Global wine industry's future is strong says world leaders poll ahead of Wine Vision

Wine-trade leaders share vision of future

What do the world's wine leaders think of the industry's future? Gemma McKenna reports on an exclusive survey of the trade's senior figures ahead of next week's Wine Vision conference

Wine brands with no back story will struggle warns Ste Michelle's Ted Baseler ahead of Wine Vision

New wine launches that offer no back story other than what varietal or blend they are are not going to connect with modern wine consumers, warns Ted Baseler, president and chief executive of US winery, Ste Michelle Wine Estates, speaking ahead of this month's Wine Vision conference in London.

China could be world's second largest wine consuming country within five years

China is on course to be the second largest wine consuming country behind the United States within the next five years, according to Don St Pierre Jr, co-founder of Chinese importing company, ASC Fine Wines, speaking ahead of his appearance at this month's Wine Vision conference in London, being organised in partnership with Harpers.

Industry leaders confident about global economy says Wine Vision study

Up to 75% of the wine industry executives set to attend next month's inaugural Wine Vision conference said they were "confident" or "very confident" about the global economy and its impact on the sector.