Self-belief within the Scotch whisky industry hit an all-time high this week when Diageo announced it was investing £1 billion over the next five years to boost production by 30-40%.
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London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.
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Diageo Reserve Brands has launched two new additions to the core global Johnnie Walker range, in order to tap into the growing consumer trend of trading up to premium whisky blends.
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Published: 30 April, 2012
The drinks trade secured around a dozen spots in the Sunday Times' Rich List 2012, published yesterday.
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Published: 25 April, 2012
Drinks companies that abandon or ignore business opportunities in the UK and Western Europe do so at their peril...
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Published: 24 April, 2012
New consumer research by Diageo GB has found 93% of shopping trips in the convenience off-trade are for "something for tonight" as opposed to a routine shop or for an event.
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Published: 19 April, 2012
Diageo has teamed up with Coca Cola to celebrate the British Summer in £3.5 million off-trade campaign centred around the season's patriotic events.
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Published: 16 April, 2012
Major alcoholic drinks producers have agreed to ramp up their voluntary advertising regulations in Europe.
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Published: 29 March, 2012
Blossom Hill is hoping to drive the appeal of rosé to a wider audience this summer with a £1.2 million marketing campaign.
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Published: 23 March, 2012
News that David Cameron plans to introduce a minimum price for alcohol of 40p per unit and outlaw the sale of multi-buy deals has provoked a strong reaction from the drinks industry.
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Published: 29 February, 2012
Diageo has promoted its current North America and Asia Pacific boss Ivan Menezes to chief operating officer.
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Published: 24 February, 2012
The wine and spirit industry lacks a Tim Martin or Sir Philip Green figure to argue its case in the media, it has been claimed.
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Published: 10 January, 2012
Pernod Ricard UK's deputy managing director Simon Thomas has been appointed the new chairman of the Benevolent.
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Published: 09 January, 2012
A dispute over the use of the term White Zinfandel in the European Union has been resolved.
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Published: 06 January, 2012
Sainsbury's has teamed up with Drinkaware, Diageo and Heineken to push a new responsible drinking campaign in-store.
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Published: 21 December, 2011
Fake Blossom Hill has been found on sale in Scotland.
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Published: 02 December, 2011
Scotch whisky exports reached a new high, bolstering the UK economy to the tune of £125 per second, as the Scotch Whisky Association unveiled Edrington's Ian Curle as its new chairman.
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Published: 01 December, 2011
WSTA's communications director Gavin Partington has to step up to the role of interim chief executive as the hunt for Jeremy Beadles replacement continues.
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Published: 28 November, 2011
Reserve Brands Group, the division of Diageo dedicated to growing the premium spirits category, has launched a range of off-trade gifting options.
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Published: 07 April, 2011
Diageo GB, is bringing the figurehead Captain Morgan to its Morgan's Spiced brand in a bid to give the golden rum based spirit drink a unique personality.
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