Bacardi marches 5,500 employees ‘Back to the Bar’ for grassroots on-trade initiative

Employees at spirits powerhouse Bacardi left their computers and labs yesterday and headed to their local bars as part of a global initiative to find out what’s driving engagement at the sharp end of the trade.

Doyle rejoins Bacardi to oversee 'potential' brands and travel retail

Bacardi has made a new appointment in its senior leadership team.

Global Drinks Forum 2017

Less formal education key in a fast evolving global drinks market as categories and occasions blur for modern consumers.

Movers and Shakers: Conviviality, Justerini & Brooks, Douglas Laing

A number of key appointments and distribution agreement have been percolating through the trade this week.

Bacardi CEO successor announced

Spirits giant Bacardi will have a new CEO by 2018.

Bacardi expands global leadership team

Spirit behemoth Bacardi has appointed a new senior vice president and global chief communications officer.

Getting into the Christmas spirit

As the countdown begins to the most wonderful - and lucrative - time of the year, Harpers looks at how retailers can make the most of the opportunities presented by premium spirits.

Bacardi Brown-Forman liqueur launches new upsell campaign

Chambord liqueur is launching a new campaign to offer bartenders a "quick and easy way" to upgrade their sparkling serves.

Bacardi unveils trio of The Deveron single malts

Bacardi has released three single malt whiskies from the MacDuff distillery on Speyside under the name of The Deveron.

Three age-statement single malts released by Bacardi's Royal Brackla distillery

Bacardi-owned John Dewar has unveiled a new range of whiskies from its Royal Brackla distillery.

Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.

Bacardi adds to spirits portfolio with acquisition of Banks rum

Bacardi has bought the Banks rum producer and its brands for an undisclosed sum.

Bacardi grows its American and Scotch whisky portfolio through acquisition

Bacardi Limited has made two major moves into the whisky category this week with the acquisition of American bourbon brand Angel's Envy and the purchase of a stake in the Compass Box Whisky Co.

Bacardi confirms new leadership team

Bacardi, the largest privately held family-owned spirits company in the world, has confirmed interim chief executive Mike Dolan will fill the role permanently and appointed Dmitry Ivanov to chief marketing officer.

John Dewar & Sons releases limited editions from Aultmore distillery

Bacardi Brown-Forman to distribute Patron tequila in 'critical' UK market

Bacardi Brown-Forman Brands has taken over distribution of Patrón tequilas and liqueurs in the UK after the Mexican brand's seven-year deal with Cellar Trends came to an end.

Bombay Sapphire opens distillery doors tomorrow

The new Bombay Sapphire distillery at Laverstoke Mill in Hampshire is set to open its doors to the public tomorrow for the very first time.

Bacardi produces cult graphic novel to tell its story of Cuban history

Bacardi has teamed up with cult writer Warren Ellis and artist Michael Allred to produce its very own graphic novel - The Spirit of Bacardi - that tells the stories behind the famous rum, the Bacardi family and its origins in Cuba.

Dewar's whisky gets new look

Future of global rum category up for debate

Two of the leading personalities within the spirits industry will openly debate the future of the global rum category in London next month for the latest annual Distillers Debate organised by the Worshipful Company of Distillers.