Alliance Wine has bolstered its brand, marketing and fine wine teams with the appointment of Jean Wareing MW (pictured) as head of buying, brand & technical, while also creating three additional new roles.
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Alliance Wine is launching its first fully fledged Burgundy en primeur campaign thanks to the integration of wines from the newly acquired H2Vin portfolio.
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Alliance Wine has been pushing ahead with its expansion plans following the purchase of London specialist importer H2Vin, with the ‘smooth integration’ of the two businesses already resulting in the addition of over fifty new producers to the portfolio.
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The merger of H2Vin with Alliance Wine will play up the strengths of both companies, creating new opportunities across the board. Andrew Catchpole meets the drivers behind the business.
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UK wine importer Alliance Wine has acquired London-based old-world wine specialist H2Vin, aiming to merge their businesses in the coming months, Harpers can exclusively reveal.
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This autumn’s Specialist Importers Trade Tasting (SITT) in London and Manchester were among the busiest and most focused events yet, with both off- and on-trade buyers feasting their senses at 45 supplier tables, plus a busy schedule of masterclasses.
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