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Rhône wines in growth, helped by 'aggressive' campaigning

Published:  23 February, 2011

Rhône Valley wines sales are continuing to grow in both volume and value, which has been helped by "aggressive" campaigning, according to its promotional body, Inter Rhône.

It confirmed the macro-economic balance between Rhône Valley AOCs' supply and demand has been healthy for the last two promotional campaigns and it will continue in 2010/2011.

Export growth to the United Kingdom, which is classed as a priority market, is up +22%.

Inter Rhône said the global recovery that began in late 2009 continues with an increase in exports of 13% in volume and 8.5% in value in 2010.

Inter Rhône stipulated that its growing markets are those in which it has run aggressive promotional campaigns, whether these are traditional wine consuming markets, or major markets of the future.