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Wikio rates Bibendum wine blog as 'most influential'

Published:  24 January, 2011

Bibendum's Bibendum Times website has been named as the UK most influential wine blog by Wikio in its January 2011 rankings.

Wikio measures the influences of blogs using the number of incoming links from other blogs and Twitter.

Bibendum Times was launched in November 2009 and features news and articles on food, wine and spirits, and features articles written by a diverse community of contributors including Bibendum employees, bloggers, winemakers and sommeliers.

Gareth Groves, Bibendum communications manager, said: "We are delighted by the on-going success of Bibendum Times and see the website as being at the heart of our social media strategy. It is clear that there is a genuine demand for intelligent and engaging online content about wine and we are thrilled to be a part of that conversation."

Bibendum will be hosting a dedicated social media zone at its Bibendum EC1 trade tasting on January 26, helping customers who are interested in using social media to understand how they can make it work for their business.

Other highly-ranked wine blogs on Wikio include Drinking Outside The Box (Simon Woods), Bordeaux Undiscovered, Spittoon (Andrew Barrow) and The Wine Conversation (Rob McIntosh).