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Absolut introduces Quick Response neck collar

Published:  07 December, 2010

Absolut has introduced a consumer neck collar that incorporates QR (Quick Response) code technology that allows customers to view recipes on how to mix drinks and cocktails at home.

The neck collar, launched for the festive period, will feature on 200,000 bottles of Absolut and Absolut Naturals in multiple grocers and independents.

Customers can download the Absolut Drinkspiration application free of charge - simply by hovering their iPhone over the code.

Dan Reuby, customer development director, Pernod Ricard UK, said: "This QR code technology neck collar represents something genuinely innovative and interesting in-store, and allows people to experience exceptional mixed drinks and cocktails at home. With the festive period fast approaching, the application will add another dimension to Christmas gatherings, while reinforcing our brand philosophy that doing things differently leads to something exceptional."

Launched in 2009, Absolut Drinkspiration combines mobile technology with social media interaction and user generated content.